Intusoft's Customer Marketing Program

Intusoft's customer marketing program is unique and offers both the engineering community and Intusoft several key advantages. The program comprises seven overall modalities: 1) Customer communication channel to marketing 2) Free custom modeling to the engineering community 3) Customer input stream to product requirement documents 4) End-user feedback survey 5) Software trial program 6) Competitive metrics for prospects 7) Technological outreach program.

Importantly, a direct email line to Intusoft's marketing director rmktg@intusoft.com is part of the customer marketing program. This enables direct communication from the engineering community and Intusoft's customer base, regarding things like product success, feature and operability suggestions, and software applicability to real-world design. Combined with a direct phone number, the communication channel forms a focal point for customers who wish immediate status on a support issue, or insight on future product development. It is also valuable for sales prospects who need in-depth information on Intusoft's ICAP/4 simulation product line, including competitive product comparisons. An updated features matrix from popular SPICE vendors can be accessed from our home web page at: http://www.intusoft.com/products/Compare.htm. Further, the customer-to-marketing channel advantageously routes suggestions regarding product features to Intusoft's design review committee for weighted implementation. Coupled with a personalized technical support channel, some customers have further taken advantage of this program by enrolling as a reference account.

Intusoft's one-of-a-kind custom modeling program launched in 2004 and is free to the engineering community. Its success has surprised engineers who have requested complex parts they felt could not otherwise be modeled in SPICE. The list has grown by several hundred parts since its inception. Also, Intusoft's outreach to the engineering community has grown to include several technology partners, some who OEM Intusoft's IsSpice4 technology. Sisoft was our most recent OEM partner in 2004; SiSoft manufactures leading signal-integrity EDA tools. Other OEM partners include PADS and Mentor Graphics. ON Semiconductor, National Semiconductor, and Dr. Middlebrook www.rdmiddlebrook.com are technology partners with Intusoft.

The company's "Peruse Before Purchase" program enables new prospects to sample commercial versions of ICAP/4 in three ways. First, a free demo CD is available as a web download, or by disc. It's an extensive offering, including a "Magnetics Designer" option for the design and synthesis of inductive devices. Design size with the demo software is limited to about 20 components from a collection of 1,500 sample parts, plus 30 switch-mode power supply schematic templates. Once purchased, a 30-day money back guarantee is available for all commercial ICAP/4 products. Lastly, Intusoft has created a low-cost design entry and simulation offering, "ICAP/4 Consumer." This complete package features the IsSpice4 kernel's full simulation power, plus more than 3,000 component models. It is limited to about 100 top-level components in design size, though far more can be accommodated through the creation of subcircuits. ICAP/4 Consumer retails for $249. It also provides a very low-cost inroad to ICAP/4's commercial offerings for only the difference in price to upgrade.