Intusoft's Customer Marketing Program
marketing program is unique and provides the engineering community and
Intusoft several key advantages. The program comprises six overall modalities:
1) Customer communication channel to marketing
2) Customer input stream to product requirement documents
3) End-user feedback survey
4) Free demonstration software
5) Competitive metrics for inquirers
6) Technological outreach program.
Importantly, a direct email line to Intusoft's marketing director firstname.lastname@example.org is part of the customer marketing program. This enables direct communication from the engineering community and Intusoft's customer base, regarding things like product success, feature and operability suggestions, and software applicability to real-world design. Combined with a direct phone number, the communication channel also forms a focal point for customers who wish immediate status on a support issue, or insight on future product development. It is also valuable for sales prospects who need in-depth information on Intusoft's ICAP/4, Test Designer and Magnetics Designer simulation products, including competitive product comparisons. An updated "key features" list of Intusoft's breadth of simulation products can be accessed from:http://www.intusoft.com/products/Compare.htm. Looking further, the customer-to-marketing channel advantageously routes suggestions regarding product features to Intusoft's design review committee for evaluation. Coupled with a personalized technical support channel, some customers have taken advantage of this program by enrolling as a reference account.
Intusoft's outreach to the engineering community has grown to include several technology partners, some who OEM Intusoft's IsSpice4 technology as part of their own simulation offering for resale. Technology partners include Mentor Graphics, ON Semiconductor, National Semiconductor, SiSoft, ACME Magnetics and Dr. Middlebrook.
Intusoft's customer satisfaction program enables new prospects to obtain versions of ICAP/4 in three ways.
First, a free demo CD is available as a web download, or by disc. It's an extensive offering, including a "Magnetics Designer" option for the design and synthesis of inductive devices. Design size with the demo software is limited to about 20 components from a collection of 1,500 sample parts, plus 30 switch-mode power supply schematic templates.
Once purchased, a 30-day money back guarantee is available for all commercial ICAP/4 products.
Lastly, Intusoft has created a low-cost design entry and simulation offering, "ICAP/4 Consumer." This complete package features the IsSpice4 kernel's full simulation power, plus more than 3,000 component models. It is limited to about 100 top-level components in design size, though more can be accommodated through the creation of subcircuits. ICAP/4 Consumer retails for $249. It also provides a very low-cost inroad to ICAP/4's main offerings, for only the difference in price to upgrade.